The case for diversifying: Beyond the usual suspects

First published by New Directions for Philanthropic Fundraising July 12, 2004

Transformational leaders recognize that our prospect pool is not static. Evolving demographics dictate that development professionals embrace diversity and learn new skills to respond to the rich mosaic of our communities. Doing so will help us shatter old paradigms, expand our donor bases, and dramatically increase contributed income.

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Atlanta’s Cyclorama had the black role in a Civil War battle all wrong. She set about to fix that.